OVERVIEW
This goal of this project is to create a mobile app that will solve the problems of the target user. I chose to create a virtual aquarium app, which helps users take better care of their fish by creating a digital replica of their setup and providing recommendations.
PROCESS
The first step is to identify a problem the target audience facing, and then conduct interviews with potential users to discover the issues they are struggling with, and determine possible solutions for them. After understanding their needs, a user persona is created from the findings, which represents the characteristics of the app’s user. A journey map of said user persona is also created to simulate the expected experience with the app, in order discover new opportunities to improve it.
The next step is to create the visual branding for the mobile application, which includes a primary and secondary logo, color palette, app icons, and typography. After creating wireframes of the app’s general layout, high-fidelity mockups are made for mobile app, with animated gif previews displaying how the app is supposed to function.
You can experience a functionally limited prototype of the app here: